I'd like to paint a small picture for us (RIP Bob Ross).
Search - nothing interesting. So they indexed huge amount of pages.
Map - nothing interesting. So they have maps of all the cities down to street level.
Combine search and map: Himm, nice. so I search for hat and it shows the nearest hat shop.
A device with Internet connection can connect to google over a browser. Search + map, becomes an integrated part of your "real" life all of a sudden.
If your device has GPS search + map + gps suddenly becomes an integral part of your "real life". You can practically replace your eyes with your device and google's services combined with an accurate GPS is purely magical.
Imagine you are handicapped. A PLC + a transformator and your wheelchair can go to places by itself. No artifical intelligence required. (yes, technical limitations pending)
We're still on search + map by the way.
Street view was a nice toy. Nobody actually paid attention to it, unless they got their pictures taken with their robes untied in the patio bent over picking up the newspaper. Combine map + gps + search + street view; Google now provides the best navigation experience that can be imagined.
Advertising, yes, but not just Internet and web site. Imagine Google said "pay $10 a month and I'll make your shop's building glow and blink and I'll show a rotating logo of your company on top of it on street view and every time somebody drives by I'll make google maps point your location and show your daily discounts in a balloon.
Here's one more fancy step that is unbeatable. Imagine Google, after a simple compilation provided a service that actually told you what type of businesses will work in a geographical location? This neighborhood has a huge population of individuals that constantly search for "this type of product" and added a number of purchases that went through their payment system to this. OK, they are not leader, but, just imagine the implications. (still nothing bad, nothing evil, just having a curious george time here). Who else can do this? Who else can even come close? Yahoo? Bing?
I want to continue, but the facilities and the products are never ending. Just keep in mind that "data" and "information" are not the same thing. We sort of know what type of information Google has across the board. But Google also has an indescribable amount of data at its disposal. Even they don't know how to tap into this 100% yet. With each service they add, each product they launch new types of data is accumulating. I just mumbled a few that everybody knows.
Yes Droid does, but what. Quite possibly more, much, much more than anybody has ever dreamed of.
Maybe I am overplaying it. Though I am having the time of my life. As I was there when Lycoss was launched, AltaVista amazed us, Excite was exciting, Yahoo was just an index. Yahoo is what, a media conglomerate? a news corporation? You? You can define Yahoo. More and more, I am finding it very hard to define Google. And that ladies and gentlemen, is what grinds my gears.
Back to you Tom